World Para Powerlifting and Eleiko announce new agreement

Five-year deal will see company increase support to major championships

Two men smiling while one of the signs a contract Erik Blomberg (left), CEO of Eleiko, and IPC President Andrew Parsons at the IPC headquarters in Bonn © • Jorn Wolter/World Para Powerlifting

World Para Powerlifting announced on Monday (21 January) a new five-year partnership agreement with Eleiko to provide equipment for all World and regional championships until 2024.

This is an extension of the previous deal signed in 2014 with the global powerlifting equipment manufacturer and will see Eleiko increase its support to the Local Organising Committees of World Para Powerlifting championships.

Eleiko will also continuous to develop sport specific equipment for Para powerlifting and extend the partnership to educational programmes supported by World Para Powerlifting.

The new contract was officially signed in a meeting at the International Paralympic Committee headquarters in Bonn, Germany, with the presence of Andrew Parsons and Erik Blomberg, CEO of the Eleiko Group.

The 2019 season will kick-off in February with the Fazza World Cup in Dubai. The year’s most important competition will be the World Championships in July in Astana, Kazakhstan.

“Eleiko has been an important partner for many years and the new agreement with World Para Powerlifting will have a significant impact on the development of the sport around the world,” said Andrew Parsons, IPC President.

“Eleiko’s mission is to make people stronger so they better perform in sports and in life. We see our partnership with World Para Powerlifting as an integral part of it. We are fully committed to promote the sport and the benefits of fitness activities for all,” said Erik Blomberg, CEO of the Eleiko Group.

“World Para Powerlifting and Eleiko have a very strong partnership. We are very happy to announce the new agreement and look forward to working together in the next five-year cycle,” said Jorge Moreno, Head of World Para Powerlifting.